An F1 show car at an Austin Fan Fest festival activation

Festival and cultural tie-ins

SXSW, ACL, F1, and city-calendar moments.

SXSW, ACL, F1, holiday weekends, milestone moments — the Austin calendar has a few weeks a year where every brand wants a piece. We've produced activations during all of them, navigating venue scarcity, permit timelines, and creator availability that goes sideways during peak weeks.

If your campaign is built around the calendar, we know the city's rhythm and the relationships that hold up when the calendar tightens.

In practice

A recent festival tie-ins activation.

What's included

Five things in every activation.

Pricing

Most festival tie-ins activations land at Showcase.

Showcase · 03

Showcase

Starting at $75K+

A multi-day brand takeover. Custom production and creative direction, press coverage angle built into the brief, full content and amplification deliverables.

For flagship brand moments where one activation carries the year.

How it works

From brief to recap reel in sixty days.

  1. 01

    Discovery

    A 30-minute call. You share the brief, the timing, and the budget range. We name the formats that fit.

  2. 02

    Proposal

    Within a week, you get a scoped activation: venue options, talent, creator list, content plan, line-item pricing.

  3. 03

    Production

    We run the activation end to end. Venue contracting, talent booking, day-of execution, content capture.

  4. 04

    Delivery

    Recap photography and short-form content land by the end of the activation week. Your team takes it from there.

Plan

Have a festival tie-ins in Austin to plan?

Send us the brief

Most projects start with a 30-minute discovery call. We typically respond within one business day.