Five years producing Austin moments — residencies, SXSW Hangar, brand activations. One agency, one curated network.
Hi, I'm Sam. I've been producing things in Austin for five years now — first artist residencies at small venues across town, then the SXSW Hangar in 2024, and now full brand activations under the LuxeArt name.
The throughline has always been the same: the people. I built this network by working with them. Every model, every photographer, every creator on the roster has stood in a room I produced, on a night when something had to work. That's the whole pitch.
We don't outsource the things that should be inside the agency, and we don't put names on the roster we wouldn't call ourselves. If you bring us a brief, you're working with the people who actually show up.
2021 LuxeArt started as a small residency program — visiting artists in temporary Austin venues, photography that documented the nights, and the early version of the network. No brand work yet. The throughline was the people who kept showing up.
2024 Three days inside a hangar at SXSW. First time the network operated as a coordinated agency rather than a string of individual favors. CBS Austin covered it. The model that became LuxeArt activations crystallized that week.
Today Full brand activations for consumer brands choosing Austin as a launch city — venue, talent, creators, and content from one team. Our own productions, Moda Magic and Luxe in Love, are how we prove it: original showcases that put the city's designers, artists, and performers on one stage. The same network and the same production go into every brief. One vendor, one Austin moment.
Most projects start with a 30-minute discovery call. We typically respond within one business day.
