Brisket chopped on the board during Texas House Race Weekend at Stubb's
Presented by NYSE Texas

Texas House Race Weekend

Stubb's BBQ · Austin, TX October 16, 2025 Festival tie-ins
The brief

Texas House Race Weekend is the Grand Prix kickoff party — a Stubb's takeover built for Formula 1 weekend, presented by NYSE Texas. We produced the full night: a live-music showcase of Texas artists across two stages, a VIP mixer with F1 simulators, and a curated market of Austin brands and makers, with the legendary Stubb's BBQ as the backdrop. Motors, music, and culture — off the track and into the crowd.

What we did

The night.

  1. 01

    Took over Stubb's for Grand Prix weekend, programming both the Waller Creek Amphitheater stage and the downstairs room across one night, 7 PM to 1 AM.

  2. 02

    Booked a live-music showcase of Texas artists, with comedian Matt Ross emceeing the evening.

  3. 03

    Built a VIP mixer with F1 simulators and a curated market of Austin brands and makers — boots, flowers, jewelry, tattoos, and live painting.

  4. 04

    Captured the night across stills and short-form for the presenting partner, the brands, and the agency to run with.

Lineup

Who was on the bill.

Outcomes

What it delivered.

Production

Who ran the night.

Next project
A model in a white gown stands under falling rain on stage at Sekrit Theater during Luxe in Love
LuxeArt Original

Luxe in Love

Sekrit Theater · Austin, TX
Plan

Bring us the brief.

Plan an activation

Most projects start with a 30-minute discovery call. We typically respond within one business day.